Frequently Asked Questions

Products and Services

Q: Where do you get your mailing lists and what information do they contain?

A: We rent lists from list brokers for one-time use. The lists include the names and addresses of people who have previously purchased something by mail. We choose lists of prospects whose previous purchase indicates that they are likely to be interested in your offer.

Q: What is included in your mailing services?

A: We are a one-stop full-service print and mail service. Our mailing services include data processing, CASS certification of addresses, name and address ink-jetting, postal presorting, and delivery to our bulk mail Post Office.

Q: Can I have you mail the postcards with my mailing list?

A: Yes. If you want us to include your names as part of the list for a larger mailing, there may be an additional setup fee if your list is under 3,000. Please send the names and addresses in either CRV or TXT format. You will get a credit on your order for the list rental portion of names you supplied.

Q: What is the limit for the length of a web site URL on a postcard?

A: Your URL is the web address the postcard directs prospects to. We can accommodate a URL of up to 40 characters. However, a URL that long has to be in a smaller print size and is less attractive to a prospect who has to type it into his browser's address bar. If you have a long, unattractive URL, we recommend that you shorten it with a redirect at your web site or with a free online redirect service such as http://ShortUrl.com. Since your web site is critical in a direct mail campaign, we will test your URL before your postcard order is processed. Be advised that we will not process your order until your web site is operational.


ORDERING

Q: What do I do if I have particular problems or concerns with Google Checkout?

A: If you encounter problems, such as your password not working while placing your order with Google Checkout, visit Google’s Buyer Help Center at http://checkout.google.com/support/.
If you would like to place an order using two credit cards or you have some other issue that you need resolved before ordering, please phone our customer support department to obtain help.

Q: How long does it take for my marketing material to reach the households?

A: It will take approximately 9 business days from the time of your order to when your mailing is delivered to the post office. Allow 3 additional business days for any requested graphics work. First class mail normally takes up to 4 days for delivery to recipients nationwide.

Q: Will I be sent any verification that my order was filled and delivered correctly?

A: In addition to sending your materials out to addressees on the mailing lists, we will arrange for one copy to be sent to your address as well. If for some reason we weren’t able to verify your 10-digit zip code, your copy will be sent to our office. Proof of mailing is available for custom jobs. Affiliate jobs are processed as a group mailing.

Q: What are your deadlines?

A: All orders placed by the deadlines posted on the order pages will be processed to mail in five working days. We offer auto-shipping where you can order three 1,000 mailings at the 3,000 price and spread your mailings over our weekly mail dates.


RESPONSE

Q: What is the typical response rate to a direct mail campaign?

A: It varies depending on the marketing campaign. In terms of direct mail, however, percentage-based response rates can be rather deceiving. While you could be recording a seemingly meager 1-2% response rate, you are most likely overlooking the positive return on investment (ROI) your campaign has given you due to direct mail’s unique combination of effectiveness and affordability.  While it is not in our power to guarantee a certain response rate, tracking data has shown that campaigns using our Hotline Responder lists garner twice as many responses as those utilizing traditional compiled lists. Keep in mind that the key to success with a direct mail campaign is repetition; the more people see your postcard in the mailbox, the more likely they will be to remember your products and services.

Q: If my postcards send prospects to an affiliate link, how can I tell how many prospects respond to the postcards and go there?

A: It is ideal to first send prospects to your own web site where you can track response and perhaps offer them something free in return for joining your email list. If you do not have a web site, we suggest using a free online redirect service such as http://ShortUrl.com. By using them, you can have an attractive URL that does not look like an affiliate link and you can get detailed statistics on how many people use the link to go to the web site you are promoting. Furthermore, if you ever decide to change affiliate programs or to send prospects to your own landing page first, you can change the destination URL at the redirect service, and any remaining postcards will automatically send prospects to the new destination.  


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